The BVB brand, the Claim real love , the stadium experience in Dortmund - about all that and much more Carsten Cramer, marketing chief and managing director at BVB, in the new edition of the KMD Meet's Dazn podcasts. And how does the dialogue between the marketing department and the fans actually work?
In addition, the hosts Alex Schlüter and Benni Zander look at the Bundesliga weekend back with the top game between Leipzig and Bavaria and the 3: 4-spectacle between Leverkusen and the BVB - and also talk to KMD reporter Oliver Hartmann.
13 . September 202101: 46: 05 hours
KMD 101 - Carsten Cramer
After the big anniversary for the 100th episode, KMD Meets Dazn now finally the adult football topics must be tackled. For this, Alex and Benni in the new episode have invited the Dortmund Managing Director Carsten Cramer to talk to him about the brand BVB , the threatening alienation of the fans and the possible role model US sport. Of course, the 4th Bundesliga matchday is analyzed and above all on the two top games: KMD reporter Oliver Hartmann explains the situation at RB Leipzig after the clear bankrupt against Bayern, as well as the KMD crew in the Sportsmachaden Wirtz and Brandt into swarm. And at the end of the episode, as a candy there is even a fist thickness surprise for all true KMD-Ultras!
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