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Showing posts with the label real love

BVB | Ex-marketing boss packs: That s how it came to the slogan real love

Each BVB trailer knows him, even beyond the club borders, he has gained a tremendous awareness: the club blogan real love of Borussia Dortmund has become a real brand and stands for the values ​​and self-image in the traditional club from Westphalia. But how did it ever come to this slogan? The history of origin behind this brand Claim of the BVB, which has long since established itself as the motto Mia San Mia of FC Bayern Munich, has now been told by the former Marketing Director of Dortmund, Markus Rejek. The 54-year-old, who is now a commercial managing director at Bundesliga competitor Arminia Bielefeld, spoke about the time at the BVB, when Jürgen Klopp was still on the line as a head coach. I m able to remember a four-eyed conversation with Hans-Joachim Watzke. He questioned at that time: Do we need something like that for a football club? , Reported in the interview with Spox about the initial Doubt of the BVB managing director at the idea of ​​a new club log. Real love fit...

KMD meets Dazn - with BVB

The BVB brand, the Claim real love , the stadium experience in Dortmund - about all that and much more Carsten Cramer, marketing chief and managing director at BVB, in the new edition of the KMD Meet's Dazn podcasts. And how does the dialogue between the marketing department and the fans actually work? In addition, the hosts Alex Schlüter and Benni Zander look at the Bundesliga weekend back with the top game between Leipzig and Bavaria and the 3: 4-spectacle between Leverkusen and the BVB - and also talk to KMD reporter Oliver Hartmann. 13 . September 202101: 46: 05 hours KMD 101 - Carsten Cramer After the big anniversary for the 100th episode, KMD Meets Dazn now finally the adult football topics must be tackled. For this, Alex and Benni in the new episode have invited the Dortmund Managing Director Carsten Cramer to talk to him about the brand BVB , the threatening alienation of the fans and the possible role model US sport. Of course, the 4th Bundesliga matchday is analyzed a...