Skip to main content

BVB | Ex-marketing boss packs: That s how it came to the slogan real love

Each BVB trailer knows him, even beyond the club borders, he has gained a tremendous awareness: the club blogan real love of Borussia Dortmund has become a real brand and stands for the values ​​and self-image in the traditional club from Westphalia. But how did it ever come to this slogan?

The history of origin behind this brand Claim of the BVB, which has long since established itself as the motto Mia San Mia of FC Bayern Munich, has now been told by the former Marketing Director of Dortmund, Markus Rejek.

The 54-year-old, who is now a commercial managing director at Bundesliga competitor Arminia Bielefeld, spoke about the time at the BVB, when Jürgen Klopp was still on the line as a head coach.

I m able to remember a four-eyed conversation with Hans-Joachim Watzke. He questioned at that time: Do we need something like that for a football club? , Reported in the interview with Spox about the initial Doubt of the BVB managing director at the idea of ​​a new club log.

Real love fit like ass on bucket

After Rekek convinced the club boss, everything went very fast: I had three suggestions. The real love we had already used in 2009 at the campaign for the 100-year club anniversary. This was assumed very well by the fans. [. ..] You usually have a favorite and then pack two alternatives that ideally reject, so it will be in the end of the favorite. And that was undoubtedly the real love, because - as Jürgen Klopp would say - like ass on bucket Fitted.

Since 2010, the slogan was finally an integral part of the brand Borussia Dortmund and has been connected to the club since the practically inseparable and unmistakable.

However, the greatest support in marketing was not the new motto real love at all times, but head coach Jürgen Klopp s highest person. Rejek recalls the huge sympathies that had caused the two-time master coach of BVB throughout the region: He has embodied and lived the identity of Borussia Dortmund himself. It was as if the identity of BVB and much of Jürgen s character had been one

Rejekt worked by BVB until 2014, then switched to TSV 1860 Munich and finally in 2017 to Bielefeld.

Labels:

Comments

Post a Comment

Popular posts from this blog

OBS OF LIGHT OFATHLOOP: What are, how to absorb waste and infuse equipment

Most likely, during the initial time of playing the Time Loop Shooter of Arkane, it has been encountered with one of the Luminous Objects of Death Loop . No matter how much you try, you will simply not allow you to interact with them. But there has to be a reason why a can shines with all these colors. Well, do not be wrong, and this guide is here to help you explain everything. Here is What are the residues of the infused elements? and How to use brilliant elements in Deathloop . What are the brilliant objects in Deathloop? Most likely, you've seen a box that seemed to shine and was multicolored during your first moments in Updaam. Specifically, this little annoying trick: The good news is that it is right in what does something do. The bad news is that you can not use it until you complete the Ubiquity mission. At this point, you can start transporting weapons, slabs and baubles between the loops using a mysterious resource known as Residuum. The residue is what makes these ...
Post a Comment
Read more

Triangle Strategy shares all changes and improvements made after the demo

Square Enix promised to take note of the feedback received after the Demo de Project Triangle Strategy, finally called Triangle Strategy , to make experience something better for the vision of its creators and the tpotential buyerstes of potential buyers. If the sensations were good with this demo, we now know all the improvements and changes applied during these months of development. The information comes a few days after seeing the new Triangle Strategy trailer during the Nintendo Direct, which also offered the final date of the game, March 4, 2022 in physical and digitial format. Thus, the title of tactical role in turns with HD-2D graphics will come with improvements in load times, events, changes in difficulty of combat, management of the same and more. Beginning with the load times , now about 10 seconds have been reduced in the most relevant scenes during events; The goal is to reduce it even more before the launch, ensure. New levels of difficulty, camera control, text pl...
Post a Comment
Read more

One Store, Summer Vacation Cold 'Gam Gamus' Event Progress - coupons

The one-store (representative) will provide a game coupon and gaming gear discount to provide mobile lifes in a safe environment, and open a summer feature event that offers a game coupon and gaming gear discounts, and webtoons and web novels. First, we will proceed with the 'Gaming' event that provides a variety of game discount coupons for two weeks from 9th to 22nd. During the event period, two "resort coupons" and 'Claude Buff Coupon' are provided. Recreational coupons are 100% winning upon application, and when using coupons, the following level coupons are paid up to 5 levels. The user who used all the coupons can also receive a special coupon. Using a special coupon, it is automatically participated in the 'Takae Buff Coupon' event, and both 'dog coupon' and 'work coupon' are paid. If you use both coupons, you will be added to the 'Ojung Coupon', which is a double discount rate of the front coupon. The one-store ...
Post a Comment
Read more