At 2 am on June 13, the Xbox & Bethesda showcase, hosted by Microsoft (MS), was released worldwide. As it is MS, which is a major tax in the game area by absorbing the Activision Blizzard, followed by Jenny Max, the attention of gamers and industry people was high.
In particular, overseas users and the media, who are more interested in Xbox's actions compared to Korea, have made rumors, ridicule and expectation based on various speculations and 'leak' data from the week before the event of the 'rumored feast'. There is a bar.
Was the Xbox showcase a level that meets this interest and expectation? In terms of 'game presentation', it is not the case. However, given the 'atmosphere' that Xbox is trying to build in the market, there may have been a real watching point.
‘’ ’Content that was poorer than I thought
Microsoft has become a giant game company with leading developers, but the public's evaluation is that this showcase was somewhat insignificant to boast a gorgeous face. First of all, there were not many shocking announcements that could surprise viewers. The MS camp game released this time was mostly the works that had already been announced.
For example, Flagtail Requiem revealed both gameplay mechanics and stories at all events. The differentiation from the previous part, such as strengthened action and infiltration/assassination content, was already well explained. The two-minute play video released this time is impressive in graphics and mouse animations, but not very new.
Blizzard's masterpieces, Overwatch 2 and Diablo 4, who joined Microsoft in the same context, are not much different. Both are existing open works, and the newly introduced contents were not 'Wow Factor' in the extension of the existing information.
In the case of Overwatch 2, it has been precious of the release date, but the fandom reaction is lukewarm. Diablo 4 also shows a somewhat lukewarm reaction. The current situation of dislike for the recently released Diablo Immortal seems to have affected.
It was Bethesda's next film, Starfield. Although there is a voice pointing out the similarity to the existing game No-Men's Sky, there is a lot of positive response due to the overlapping graphic/animation quality, vast scale, and 'full-fledged RPG' system.
What will you really pay attention to?… ‘대’
In the game pass business, Microsoft is trying to preoccupy the location of the 'person' by strengthening various indicators such as the number of subscribers, the size of the library, and the price competitiveness. In particular, Jenny Max and Activision Blizzard's successive acquisitions are regarded as an aggressive strategy of Microsoft to solidify their leading status in the market.
As a result, suspicions of anti-competitive acts have emerged. The regulatory authorities have predicted the amendment to the guidelines, which aims to prevent M & A on the day of the acquisition of Microsoft's Activision Blizzard, and the final success of the acquisition is undecided.
Considering this context, there is a separate phenomenon in this showcase. This is the fact that the star developer Kojima Kojima, who made PS games for many years, and Riot Games, the world's largest game company, have published their collaboration with Xbox. These two incidents are evidence that XBOX has been successful in the hardship of gambling, and at the same time, it can have the effect of strengthening these attempts.
Let's take a look at the case of Kojima Hideo first. It is well known that he has made a lot of contact with his home company Sony. Most of the Metal Gear Solid series, which made him now, is mostly PS exclusive. Immediately after the establishment of Kojima Productions, there is also an official partnership with Sony. His latest work, Death Stranding, was first released as a PS exclusive.
Thus, the announcement of cooperation between Kojima and Xbox has a symbol of more than just a star developer. Although famous developers often happen, it is worth seeing why it took a place in the showcase only by the announcement that I will make a game in the future without a single game screen.
Furthermore, the fact that Kojima directly mentioned the cloud technology, one of the greatest pride of Xbox as a means to realize his long dream, is also a clue that reveals Microsoft's intention. Kojima said, There was a completely new type of game that I really wanted to make. It seems like it's time to realize this new concept with Microsoft's state-of-the-art cloud technology.
The joining of the game pass of five types of Riot Games, such as League of Legends, also seems to be a good thing from the 'symbolism' in terms of 'symbolism'.
First of all, Riot Games can be more powerful portfolio than any F2P game in the B2B market. Microsoft's biggest advantage is to secure customers and increase sales of in-game digital products. Riot's participation in the big game company, which has a high dependence on digital bills, is expected to further strengthen the charm of Microsoft's proposal.
Furthermore, this is likely to help secure the image of the 'person' at the B2C level. Since Riot has not served the game through an external platform for many years, the title of Riot's only partner platform can help to spread positive perceptions of the whole service.
Comments
Post a Comment